05.1
Creator UGC
Creators matched to your audience, briefed with a defined angle, contracted with explicit usage rights, and reviewed against the brief before anything is paid.
Read moreContent that reads as native,
run as a system.
Short-form video made by real creators, generated with AI where that is honest, and edited into the variants a paid social account actually needs.
User-generated content works because it does not look like an advert, and that is also why it is usually produced badly. A brand buys a handful of clips, runs them until they stop performing, and starts again — with no record of which hook worked, which creator, which length, or whether the licence to use the footage in paid ads has quietly expired.
We treat it as a production system. Every video starts from a brief with a defined angle and hook, is cut into modular variants so hooks and calls to action can be tested independently, and is filed with its usage rights, its expiry date and its performance against the rest. The point is that the tenth round of content is cheaper and better than the first, because it is built on what the first nine taught you.
Human creators and AI generation are both tools here, and they are not interchangeable. AI is fast and cheap for hook testing, localisation and explainer formats; it is not a substitute for a real person genuinely using your product, and it is never presented as one. Anything synthetic is disclosed the way platform rules and the EU AI Act require.
Included
- Briefs, angles, hooks and scripts
- Creator sourcing, contracts and usage rights
- AI-generated variants, disclosed and labelled
- Editing, captions and formats for each placement
- Modular variants and a tagged asset library
Not included
- Media buying and ad account management
- Creator fees and product samples, quoted per brief
- Fake reviews or synthetic “customer” testimonials
05.3
UGC editing & post-production
Creator and AI footage cut into the hooks, lengths and aspect ratios each placement needs, with captions, licensed audio and safe zones handled.
Read more
05.4
Briefs, scripts & creative testing
Angles and hooks drawn from what your customers actually say, scripts written to them, and a testing plan that isolates one variable at a time.
Read moreFrequently asked questions
Do you run the ads as well?
No. We produce the creative, the variants and the testing plan, and we hand them to whoever runs your ad accounts — your team or your agency. Keeping production and media buying separate means nobody is grading their own homework, and the files are built so that handover is clean.
Who owns the content?
You own the edited deliverables. The footage creators shoot is licensed to you on the terms in their contract — which channels, organic or paid, which territories and for how long — and those terms are written down per asset rather than assumed. Perpetual paid usage is available but costs more, and we will tell you when a shorter licence is the better buy.
Is AI-generated UGC disclosed?
Yes, always. Realistic synthetic video carries disclosure obligations under the EU AI Act and under the major platforms' own rules, and an AI presenter dressed up as a real customer is a fake testimonial, which consumer law in the EU and the US prohibits. We use AI where it is honest and say so where it is used.
Can you produce in English and Spanish?
Yes. We work in both languages and can brief native creators in each, rather than dubbing one market's footage for the other. Spanish for Spain and Spanish for Latin America are different briefs, and we treat them that way.
Other services
01
Web design & development
Marketing sites, landing pages and web applications — built static or server-rendered depending on what the content actually needs.
02
Custom software & SaaS
Schema design through subscription handling, roles, onboarding and the admin surfaces that keep a product operable a year after launch.
03
AI automation & integration
Conversational agents on the channels your customers already use, document extraction, and automation between systems that were never designed to talk to each other.
04
Search & AI visibility
Ranking in a results page and being cited in an AI answer are now two different jobs with two different requirements. Most sites are built for neither.