Real people,
briefed properly.

The value of creator content is that a real person is genuinely using the product, in a real room, in the way people actually talk. That is something no studio set and no AI model reproduces, and it is the reason to pay for it. It is also easy to waste: the wrong creator for the audience, a vague brief, or footage that arrives with no right to run it as an advert.

Sourcing starts from the audience rather than follower counts. A creator for UGC is hired to make content for your channels, not to post to theirs, so what matters is whether they look and sound like your customer, whether they can deliver to a brief, and whether their past work is on camera and well lit. We check that before shortlisting, and you approve the shortlist.

The brief does most of the work. It defines the angle, the opening hook, the points the video must make, the things it must not claim, and the shots we need for editing — including the B-roll that makes variants possible later. A creator with a clear brief delivers usable footage on the first attempt; one without a brief delivers something charming that cannot be cut into an advert.

Rights are agreed before filming. The contract states whether the footage can run in paid ads, on which platforms, in which territories and for how long, and whether the creator will authorise their handle for Spark Ads or partnership ads. That is written down per asset, so nobody discovers an expired licence after the advert has been scaled.

What you get

• Creator shortlist matched to your audience, for your approval
• Written brief: angle, hook, required points, prohibited claims, shot list
• Contract with explicit usage rights, territories and duration
• Product shipping and creator coordination
• Review against the brief, with a revision round before payment

Not included

• Media buying and ad account management
• Creator fees and product samples, quoted per brief
• Fake reviews or synthetic “customer” testimonials